Menu design and editing
Structure, language, pricing logic, and visual presentation.
For restaurants and cafés that want to think harder about their menu.
A consultancy service for food businesses in Cuenca: restaurants, cafés, bars, and producers who want to rethink their menu, their concept, or the way they communicate what they do.
This is not a one-size-fits-all audit. It is a collaborative process. We review what exists, identify what is not working, and design something more coherent, more honest, and more compelling.
A menu is not a list. It is an argument about who you are.
Structure, language, pricing logic, and visual presentation.
Building a menu around a clear culinary identity rather than a list of dishes.
Reviewing how a business presents its food and where the gap exists between what it offers and how it communicates it.
Integrating vegan, vegetarian, gluten-free, and low-sugar options without compromising the menu's coherence.
Consultancy engagements are tailored to the scope of the project. We begin with an initial conversation to understand the business, its current situation, and what it wants to achieve.